Every startup redefines itself as it grows and matures in its journey to become a company. That journey is no different for UptimeHealth. When UptimeHealth was initially conceived by its founders, Jinesh Patel and Bill Olsen, the idea was to build a tool that would automate medical equipment services support through a network of biomedical technicians. They wanted to build something for the future. As they witnessed healthcare shift from a predominantly inpatient, health system-based care model to an outpatient care model, they felt it was imperative to ensure that all the equipment making the same journey to local communities was properly managed. Building a software platform to allow providers to seamlessly understand what equipment they owned, what they needed to do to keep it up and running and compliant with regulatory practices, and easily dispatch support in the event of a breakdown was the core vision.
Overtime, the company expanded its offerings to accomplish its vision. Today, UptimeHealth is much more than a simple equipment management tool. It offers:
Because the company is constantly evolving, we believe our brand should too. UptimeHealth’s old logo and branding was developed by Jinesh Patel. In the early days, he believed the blue gear and the heart encompassed the brand perfectly. It said, “we are here to support healthcare providers with better tools for equipment service management”. That no longer tells the whole story.
Today, we are unveiling a new brand and identity for UptimeHealth. The new look was a collective effort. Spearheaded by the leadership, informed by the community, and voted on by the entire company. UptimeHealth is more than two founders believing in an idea.
UptimeHealth is a community of amazing people, clients, investors, and advisors who have helped shape it into what it is today and what it will become. It’s just more.
The new brand is a representation of our journey. Below is the meaning:
We are looking forward to what is next. Thank you for being a part of our story.